There might not be any confusion regarding whether you should own an
e-commerce store or not in the present scenario. If yes, you can check out the
list of 5 Industries to Boom After The Pandemic where eCommerce holds
the first place. 

As you are ready to own an eCommerce website, now you should ensure that
it has all the necessary features which can enhance your online business. So
let’s jump into the topic to see the most important features to be included on
your eCommerce website.

An eCommerce website, in general, will be having a 

Home Page

Product Page

Shopping Cart

Checkout Page

Payment Gateway

Now let us go through each of them and see what all are the basic and
vital features to be included. 

HOMEPAGE

The home page makes the first impression before your potential customer
so it must be well customized with the latest features.

Brand Logo

First and the most important valuable element on your homepage should be
your logo. An attractive and well-designed logo can make a mark on your
customer minds and will quickly access your site. A logo has the potential to
attract new customers and will also be embedded as a trust symbol among your
customers. Building a brand and maintaining its value plays a major role in
business and a logo immensely contributes to this part.

Menu

In this section, you can set various options like category listing,
account settings, customer service options etc. An expert in eCommerce website
development can easily list out the most relevant options on this part. So
having your website developed by the right hands can easily solve this issue.
Still, it is recommended that you give some suggestions regarding the menu list
as per your idea.

Header compartment

Here you can keep features like Login for existing customers, sign up
for new customers and cart access. There should not be any confusion for the
customers like where to login or sign up.

If you have a physical store then you can also provide store location
here. So always make sure you keep your header portion simple and
presentable. 

Chat feature

The chat facility is a must for an eCommerce website as people might
face issues while they are on your website. It also helps to create a
relationship with your customers for them to return to your website. So a
welcoming chat facility would be very much impressive and helpful.

Display elements

On the homepage, you can keep the icons of brands you deal with and
special offers they provide at present. If your website is not so elaborated
with many pages it is also recommended that you keep icons of different payment
options available on your homepage itself. It gives a feeling of easiness to the
customers.

FAQ 

It will be beneficial if you keep collecting most common customer
queries and prepare a Frequently Asked Questions (FAQ) page on your website. By
this way, people can easily clear their queries without accessing customer
support numbers. You can keep the FAQ button at the bottom of your home page.

PRODUCT PAGE

You can display multiple product images here with the description
written impressively. There should be an ‘add to cart’ option for the customers
to collect their desired products before checking out. Similar products should
also be displayed to the customers along with combo packs and offers which
makes them buy more from your website.

SHOPPING CART

So now your customer reaches his cart and checks out whether all the
products are listed properly to make the payment. All the details regarding the
pricing should be provided here. Other options like gift packing or additional
paid package options can be mentioned on this page.

CHECKOUT PAGE

Here you have to collect the billing address and other information from
the customer. Before leading them to the payment gateway, let them cross-check
whether the products are properly mentioned in their cart.

PAYMENT GATEWAY

Here customers can make their payment according to their convenience.
All the necessary details can be collected from them ensuring them a safe and
secure transaction throughout the process.

Feedback form

After a successful payment process, you can ask for feedback from your
customers. They can provide star ratings and written descriptions about their
experience on your eCommerce website. These feedbacks can be highlighted on
your website building trust among your new customers.

These are the main aspects which you have to include in your eCommerce
website however you can also implement your own unique ideas on the website.
Now if you are looking for a proper partner for building your website, we can
be the one for you. 

Mindpath has veteran developers in eCommerce
website development. We have skilled designers who can customize different
features included on your website. The team is well experienced to understand
the nature of your business and provide you with proper recommendations. We
feel proud to say that our clients are very much satisfied with our services and
they return to us for their new projects. 

It won’t be fair to keep saying without knowing much more about our services. You can feel free
to contact us to know more about our eCommerce services and the related services
we provide on its development. 

We will be happy to deliver you with an amazing eCommerce website which
could grow your business in this digital era.