Streamlining Taxi Bookings: Co-op Taxi's Success with Facebook Messenger and SMS Bot
Overview
Co-op Taxi is one of Edmonton’s largest taxi companies that has been providing safe, reliable, and professional taxi services across Edmonton for the last 65 years. Known for their iconic red and yellow cabs, Co-op Taxi wanted to take their customer experience to the next level and simplify the cab booking process. With the goal of engaging more customers, we implemented a Facebook and SMS bot, allowing users to easily book a taxi or estimate fares without relying on a mobile app.
Technology Stack
Overview
Co-op Taxi is one of Edmonton’s largest taxi companies that has been providing safe, reliable, and professional taxi services across Edmonton for the last 65 years. Known for their iconic red and yellow cabs, Co-op Taxi wanted to take their customer experience to the next level and simplify the cab booking process. With the goal of engaging more customers, we implemented a Facebook and SMS bot, allowing users to easily book a taxi or estimate fares without relying on a mobile app.
Technology Stack
Problems
As a long-established business, Co-op Taxi recognized the need to embrace technological innovation to enhance customer service. However, the conventional taxi booking process and the reliance on mobile apps posed challenges for some users, leading to frustration and time wastage.
Objective
To elevate the cab booking process with a custom Facebook and SMS chatbot. The aim was also to simplify the taxi booking process, reduce the overall time consumed, and allow users to directly book a taxi through Facebook messenger and SMS, rather than going to the mobile app every time they want to book a taxi.
Solutions
Here’s how we helped Co-op Taxi
Custom Facebook Messenger Bot
We created a custom Facebook messenger bot for them from scratch. The users can simply use this bot to book a ride, get an estimated fair, and contact support.
Custom SMS Bot
We created an SMS bot that users can use even without having a stable internet connection to book a taxi in a few simple steps
Google Maps API
We integrated Google Maps API into our chatbots which suggests up to 5 exact location options based on user entries.
Quick Fair Estimation
We enabled a feature in chatbots where users can get taxi fair estimation based on their pick location, destination, and vehicle type
Results
As a result of implementing our Facebook and SMS chatbots, Co-op Taxi was able to achieve an almost 30% increase in taxi bookings within 6 months. The chatbots have significantly simplified the process of cab booking, reduced the time consumed, and allowed users to book a taxi anytime and from anywhere, without requiring a mobile app. The chatbot automation has ensured 24/7 taxi booking and support facilities and saved substantial costs that occurred in manual operations and training human resources.
Milestones Achieved
30% Increase in Taxi Bookings (Within 6 months)
24/7 Availability & Support
20% Reduced Cost
10x Faster Booking Process
Are you also looking to enhance your customer experience? Our custom chatbots can be just
the solution you need!