What are the Use Cases of Conversational AI?

The advancement of the human race seen in recent times is mindboggling. At the spearhead of the pioneering force of development are the advances in technology made by man. With the rapid pace of development, humans realize the need to create artificial intelligence at par with human intelligence.

Especially after the massive disruption caused by the pandemic, we search for artificial intelligence applications capable enough to take up a significant chunk of manually completed tasks. The pandemic and subsequent social distancing have made us trust machines to complete specific tasks that can be hazardous to our health. Artificial intelligence is an important factor in machines replacing manual labor at most places.

With the rise in artificial intelligence applications, the AI-human relationship is evolving to make it more interactive and fruitful. One core technology that lies at making the use of AI more satisfying for humans is conversational AI. Conversational AI is a set of technologies that help a computer register, process and understand human language. Conversational AI renders a more human touch to AI applications by giving human-AI interactions a more conversational flow.

In this way, conversational AI makes it convenient for people to use complex machines. Conversational AI increases machines’ efficiency by helping them understand the user’s needs in a better way.

Understanding Conversational AI Use Cases

Conversational AI is one of the most promising sectors of Artificial intelligence, with its market share growing from $4.2 billion in 2019 to $15.7 billion by 2024. It is only natural for conversational AI use cases to increase in the next few years. As the accessibility of computers and intelligent devices increases, conversational AI use cases also improve. Conversational AI is used in both the commercial and domestic sectors today. Here are the few conversational AI use cases that highlight the revolution that conversational AI truly is.

IT and Data Security Services

One of the primary conversational AI use cases is found in the IT sector and data security. IT companies are using chatbots as the primary interface of customer support services. The chatbots help customers in accessing support services at any time. These chatbots are programmed to address the fundamental issues faced by a customer and offer troubleshooting solutions. If the customer’s type of concern is of higher complexity, it gets forwarded to the IT support executive. Having a chatbot in the IT services helps filter out the customer requests according to the complexity and priority of the concerns.

–  Using a chatbot in the customer support chain helps resolve issues, increase the staff’s productivity, and better incident management.

–  The chatbots also provide more data security to the customers as they are not exposed to a third party.

–  Chatbots are used in the IT service support sector, troubleshooting, and customer information sector.

Sales Management

Conversational AI platforms like chatbots and virtual assistants are used to handle the different processes involved in sales. In this way, chatbots and virtual assistants help in improving the sales management of an organization. Chatbots can be integrated into warehouse systems, databases, and CRM systems to simplify and streamline. Large-scale manufacturing companies use virtual assistants to schedule despatch of product shipments. Chatbots also help in maintaining sales databases. Chatbots can also assist lead management. Moreover, chatbots help in checking the lead status and fill in the lead details for sales executives.

Marketing and Promotions

Use cases for AI in conversational marketing are in every industry if appropriately observed. Every successful company takes its marketing strategy seriously. Companies are now using technology to support their marketing goals. One of these technologies is conversational AI. Companies are using different online platforms like websites and social media for marketing. The chatbots integrated into these platforms are excellent examples of conversational AI use cases. Chatbots help in gathering customer insights and potential leads from online platforms. Demographics and data insights lay the foundation of the marketing strategy for companies. Conversational AI applications provide crucial data to the marketing teams so that they can create efficient strategies.

Chatbots interact with potential customers to gather good leads. For highly interested potential customers, chatbots help in scheduling demos and meetings. Chatbots observe a visitor’s website activity to recommend products that can be relevant to them. There are many more ways in which conversational AI supports marketing activity and customer acquisition.

Internal Virtual Assistant

Apart from helping a company interact with its customers, a chatbot can also help an organization establish channels of internal communication. This helps in improving the coordination between the different teams of an organization. Internal virtual assistants and intranet chatbots can help set up meetings with the staff, sending out reminders to everyone involved, and improving internal communication in general.

Employees can do small tasks like applying for leaves, approving leaves, and staying informed on internal updates with intranet chatbots’ help. Chatbots can also help in the organization of documents and making them accessible to employees when needed. This decreases the hassle of working and allows an employee to become self-reliant in the workflow.

Furthermore, chatbots can keep the employees in the loop for recent developments, perform simple tasks for them and improve the company’s workflow in general.

Retail Industry Operations

In 2020, the retail industry was in for a revamp to embrace the new normal. As retail became tech-empowered, it also served as a strong example of conversational AI use cases.  The use of chatbots and other conversational AI forms act as virtual shopping assistants for people who want to shop from home. Even inside a store, chatbots help the customers in exploring the inventory for their chosen product. Intelligent chatbots help customers find suitable product recommendations according to their preferences and needs. In e-commerce websites, chatbots help in adding products to the cart and checking out with them. Even in offline stores, conversational AI helps customers make payments and checkout without human interactions.

Bottom Line

Conversational AI plays a vital role in carrying out operations in almost all sectors. The above-mentioned are a few of the use cases of Conversational AI in today’s era. If a user wants to learn more about conversational AI under a conversational AI tutorial, he/she cannot forego the use cases of conversational AI in different fields. With the adoption of conversational AI chatbots for your business, you can take your business to the next level of growth.